Applying Scrum to Inbound Servicing with Jeremy Knight
Key Takeaways
- Frameworks like EOS and Scrum provide structure but are not silver bullets - you have to adapt them to your agency
- Working with an EOS implementer can accelerate operational clarity and team alignment
- Increasing retainer sizes requires both operational maturity and the confidence to be selective with clients
Jeremy Knight, founder of Equinet - an inbound and content marketing agency based in Bedford, UK - joins the show to discuss his experience applying multiple operational frameworks to agency work.
Blending Traction and Agile
Jeremy is an entrepreneurial thinker who understands that frameworks can help you along the way, but they are not a silver bullet. His approach involves combining elements from the Entrepreneurial Operating System (EOS) with agile methodology principles borrowed from software development. The result is a delivery model that brings structure and predictability to inbound servicing without becoming rigid.
Working with an EOS implementer helped Jeremy gain clarity on his agency’s vision, priorities, and accountability structures. On the delivery side, adopting scrum-inspired practices - short sprints, regular standups, and iterative reviews - improved the team’s ability to manage multiple client campaigns simultaneously.
Growing Retainer Sizes
The conversation also covers Jeremy’s approach to increasing retainer sizes and making more deliberate decisions about which clients to take on. As the agency’s operational maturity improved, the team gained the confidence to be more selective. Better processes meant better results, which justified higher pricing and attracted clients who valued quality over cost.
Jeremy emphasizes the importance of personal growth, investing in the team, maintaining strong client relationships, and staying willing to try new approaches. His story demonstrates that building a strong agency is an ongoing process of experimentation and refinement.