Creating a Focused Agency Framework with Nate Riggs
Key Takeaways
- A HubSpot Adoption Scorecard evaluates existing portal usage to identify optimization opportunities
- The Inbound Readiness Workshop secures C-level buy-in before any engagement begins
- Delaying content creation until foundational systems are established around 90 days produces better results
Nate Riggs, founder of NR Media Group, joins the show to share the focused framework his agency uses to deliver consistent results for HubSpot clients.
Narrowing the Focus
Nate uses the Entrepreneurial Operating System (EOS) to gain control of agency operations and eliminate scattered service offerings. He narrowed client acquisition specifically to companies using or willing to adopt HubSpot, creating clear positioning and operational efficiency.
The HubSpot Adoption Scorecard
One of Nate’s key tools is the HubSpot Adoption Scorecard - an evaluation of a prospect’s existing HubSpot portal usage. This scorecard identifies optimization opportunities and reveals how much value the client is leaving on the table. It serves both as a diagnostic tool and a sales conversation starter.
Inbound Readiness Workshop
Before signing any retainer, Nate conducts an Inbound Readiness Workshop designed to secure C-level buy-in. This in-person strategy session ensures that leadership understands what inbound requires and commits to the process before the agency begins work.
The Inbound Synergy Process
The agency follows a 60-day Inbound Synergy Process that emphasizes strategy, buyer personas, and proper HubSpot configuration before any content is created. Content development does not begin until approximately 90 days in, after foundational systems are established. This patience pays off - campaigns built on solid foundations consistently outperform those rushed into production.
Nate also implements a team transition model that gradually shifts content responsibilities from agency (90%) to client team over 6-9 months, building long-term client capability.