Inbound Web Design Processes and Culture Code
Key Takeaways
- New Breed launched 52 websites in one year using HubSpot COS - one per week at peak volume
- Building the Culture Code at 18-20 people created a powerful recruiting tool that sets hiring persona expectations
- A unified Revenue Team combining sales and marketing eliminates silos and creates shared accountability
Patrick Biddiscombe, CEO of New Breed Marketing, joins the show to share how his agency achieved remarkable velocity in web design delivery while building a culture that attracts top talent.
52 Websites in One Year
New Breed launched 52 websites in 2014 using HubSpot COS - essentially one per week at peak volume. This pace required documented processes, clear team roles, and efficient project management. The agency practiced the inbound methodology internally before offering it to clients, ensuring their recommendations were backed by first-hand experience.
The Culture Code
Patrick and his leadership team built the New Breed Culture Code when the team reached 18-20 people. Inspired by the “Delivering Happiness” framework, the Culture Code became a powerful recruiting tool because it sets clear expectations for the type of persona they are hiring. Passive recruiting through employee referrals became their primary talent attraction channel.
The Revenue Team
One of New Breed’s most distinctive organizational decisions was combining sales and marketing into a unified Revenue Team. This eliminates the silos that typically exist between the two functions and creates shared accountability for pipeline and revenue outcomes.
Patrick’s own career path through New Breed illustrates the growth opportunities the agency provides. He started as a social media strategist, progressed through account management, spent roughly 18 months at Morgan Stanley, and returned to lead the company when the team had shrunk to 10 people. Today, the agency focuses on demand generation for SaaS companies with a Gap Analysis approach that examines the entire client funnel.