How Inbound for eCommerce Grew to 70K Visitors
Key Takeaways
- Tom grew from 3,000 to 70,000 monthly visitors by applying inbound methodology to eCommerce
- PPC dependency is unsustainable long-term - inbound creates a compounding asset that grows over time
- The harder you work at inbound, the faster you see results - consistency and effort drive outcomes
Tom Schwab of Inbound for eCommerce joins the show in episode 4 of the Inbound Agency Journey to share how inbound marketing transformed his business from 3,000 to 70,000 monthly visitors.
From PPC Dependency to Inbound
Tom’s journey into inbound marketing came by necessity. He was running GoodbyeCrutches.com and driving traffic primarily through PPC advertising. When it became clear that this strategy was not sustainable long-term, Tom discovered inbound marketing. The fundamental difference is that PPC stops producing the moment you stop paying, while inbound content creates a compounding asset that grows over time.
After using inbound to dramatically transform GoodbyeCrutches.com, Tom set out to share his experience with other eCommerce businesses through Inbound for eCommerce.
The Results
The growth from 3,000 to 70,000 monthly visitors demonstrates what is possible when inbound methodology is applied consistently. Tom’s philosophy is direct: the harder you work at inbound, the faster you see it. Consistency and effort are the primary drivers of outcomes.
Building the Team
Tom discusses building what he calls an “inbound army” for client delivery, along with strategies for eCommerce growth, agency scaling, and long-term business positioning. He recommends Steps to a Productive Day by Aaron Walker, ScheduleOnce for scheduling, and Smartsheet for project management.