Educate Agency Leads with Webinar Workshops
Key Takeaways
- Monthly live Q&A webinars educate prospects at scale without one-on-one time investment
- Focus on being helpful without asking for the sale on the webinar - let value drive conversions
- User-generated questions create authentic, personal content that reflects real audience needs
Chris Handy, founder of Thinkhandy, joins the show in episode 7 of the Inbound Agency Journey to share how monthly webinar workshops have become an integral part of his agency’s sales process.
The Inbound Success Workshop
Chris hosts monthly Inbound Success Workshops - interactive Q&A webinars where he answers audience questions live. This approach replaced one-on-one prospect consultations with a more scalable format that educates multiple leads simultaneously.
The key principle is helpfulness without a sales pitch. Chris focuses on providing genuine value during the workshops. Attendees are addressed directly during live calls, creating a personal connection that recorded content cannot match. The result is a pool of educated prospects who understand inbound marketing and are primed for deeper conversations.
User-Generated Content
The questions attendees bring create user-generated content that is personal, authentic, and directly relevant to real challenges. This content can be repurposed across multiple platforms - blog posts, social media, email sequences, and future webinar topics. The audience effectively tells you what to create next.
Agile Client Management
Chris also discusses using agile project management principles in client delivery. He maintains transparency with clients through openly shared project management software, giving them visibility into project status and progress. This openness builds trust and reduces the back-and-forth communication that can slow down delivery.
Tools recommended include Podio, Google Calendar, and ToGo.fm.