Inbound Agency Lessons Learned from 2015
Key Takeaways
- Year-end reflection on highlights and failures helps agency founders build the business they envision
- Identifying marketing hacks and tactics to master in the new year keeps the agency competitive
- Honest assessment of what worked and what did not prevents repeating the same mistakes
Andrew Dymski and Gray MacKenzie close out the year with a tradition between Christmas and New Year - an honest reflection on the highs and lows of the past 12 months at DoInbound and GuavaBox.
Three Questions
The episode is structured around three central questions. First, what was your highlight at DoInbound and GuavaBox for 2015? Second, what is a resolution you are taking into 2016 from a lesson learned in 2015? Third, what is a new marketing hack or tactic that you want to master in 2016?
Looking Back Honestly
The founders share candid reflections on their successes and failures, demonstrating the kind of honest self-assessment that separates growing agencies from stagnant ones. The conversation covers agency operations, team building, marketing tactics, and personal development - the full spectrum of what it takes to build an agency from the ground up.
Building Forward
Year-end reflection is not just a nice tradition - it is a strategic exercise. By identifying what worked, what did not, and what new capabilities need to be developed, Andrew and Gray set themselves up for more intentional growth in the year ahead. The episode serves as a template for any agency founder looking to close the year with clarity and start the next one with purpose.