Give Your Agency Content a Kick

George B. Thomas of The Sales Lion joins the show to challenge agencies to level up their content game. The inbound agency world is full of lookalikes, with many agencies using similar templates and generic content strategies. George and his team are not afraid to let their passion bleed into their marketing and are willing to experiment with new mediums.

Breaking the Mold

George advocates for agencies to differentiate themselves through authentic, passionate content rather than cookie-cutter approaches. The same blog formats, the same social media playbook, the same email sequences - these are not differentiators. Agencies need to find their own voice and let personality come through in everything they publish.

Podcasting and Video

The conversation covers whether agencies should develop podcasting strategies and how to approach monetization. George also discusses leveraging video content across remote teams and the importance of embracing new mediums before they become saturated. His team is known for the Hubcast podcast and Mad Marketing podcast, where they bring energy and personality to every episode.

Consistency is King

Above all, George emphasizes consistency. Publishing on a regular cadence - whether blog posts, podcasts, or videos - generates measurable marketing results over time. The agencies that win are not necessarily the most creative on any given day. They are the ones that show up consistently and improve incrementally.

George also discusses an often-overlooked strategy: converting unqualified leads into revenue streams through tiered services, ensuring that even prospects who are not the ideal fit can still generate value for the agency.